Ad Order Form              Ad Information

Mountain Lake Avenue
Pearisburg, Virginia 24134
540-921-3434 FAX 540-921-2563 
Contacts

Advertising 
Monroe County, Mercer County, 
Rich Creek, Narrows, Pearisburg
Kelly Bennett



Advertising  
Pearisburg, Pembroke, Newport 
Jeff Dinger


Montgomery County, Pulaski County, Radford 
Jeff Dinger



Classified Ads
Sara Wilson

Also, see Classified Ads Page

Billing 
Tashina Tickle

Advertising Rates

Open & National Rates:
$6.10 (per column inch)


Earned Discounts:
101-200 column inches per month
$5.90 (per column inch)


201-300 column inches per month
$5.70 (per column inch)


301-400 column inches per month
$5.50 (per column inch)


401-500 column inches per month
$5.30 (per column inch)


Over 501 inches per month
$5.10 (per column inch)

Preprint Rates

1 to 8 page tab/4 standard $57.00/m

12 page tab/6 standard 62.00/m

16 page tab/8 standard 67.00/m

20 page tab/10 standard (& larger) 
72.00

Color Rates

1 color - $80 
2 colors - $100 
process $120

Special Annual Sections
February Bridal Section
February Progress Edition
March Spring Sports
March Prom Pages
April Racing
April Lawn and Garden
May Home Improvement
May Graduation Section
June Pearisburg Festival in the Park
July Narrows Homecoming Festival
August Back to School
August Newport Fair
August Football Section/Football Contest Begins
September Rich Creek Autumnfest
September Pembroke Heritage Festival
September Hunting Guide
October Narrows Fall Festival
October Winter Car Care
October Halloween Safety
November Veterans Day
November Christmas Parade
November Holiday Gift Guide
December Narrows Country Christmas
December Basketball Section
December Holiday Greetings Section 
Deadlines

Deadlines (closing time) for all ads 
is 5 p.m. every Monday.

Why Advertise?
Q. Everyone knows who we are. Why advertise?
A. Every business has competition. You're competing with direct mail, catalogs and Internet shopping. If your competition is reaching your potential customers and you aren't, you'll lose sales. Also people move in and out of the Giles and Monroe areas every day. Through advertising, you increase the likelihood of replacing customers lost due to attrition. Plus, people need to be reminded of your business or they may go to some one else who is advertising.

Q. I didn't get any results from my last ad. Why try again?
A. It often takes more than just one ad to create awareness or generate results. Don’t expect a single ad to perform overnight miracles. It takes time to develop an advertising presence. You can increase response many ways, from increasing the frequency of the message to trying more exciting offers.

 Q. Isn't newspaper advertising too expensive for a small business?
A. When you consider the Virginian Leader’s reach and demographics, it is actually one of the most cost effective methods of advertising available. What's more, since one of the secrets of successful advertising is
consistency; remember, frequency increases the effectiveness of your advertising.

 Q. I’m too busy to advertise.
A. Advertising helps pre-sell your customers, so it takes less time to close an individual sale. This actually saves you time you can put to use on other jobs. Since the public is "conditioned" to believe what they read more easily than they believe what a salesperson says, newspaper advertising offers you credibility.

Q. There are so many ads in the paper; no one will notice my ad.
A. Shoppers look to the newspaper for advertising because there is variety and selection. There are lots of ads in the newspaper because advertising in the newspaper works. More advertising dollars are spent in newspaper advertising each year than any other medium because it is so effective.

 Q. We've already overspent our advertising budget this month. A. Keep in mind that you are investing money rather than spending it. For example, if $50 invested on advertising produces $500 in added business, you've just created additional revenue with a relatively small investment.

 Q. The Virginian Leader doesn't reach my market.
A. Many different types of people read and respond to newspaper advertising. Different sections of the newspaper reach different markets, and all you need to do is place your ad in the right section of the newspaper to reach your market.

 Q. Won't my little ad get lost?
A. You do not have to run a large ad to get your message to the public. A large offer in a relatively small space can generate tremendous response. If you advertised a free house, the size of your ad wouldn’t matter. The Virginian Leader advertising staff can assist you in creating small ads with big impact.

Q. Why advertise in a special section? A. Special sections can help you reach specific audiences such as brides, sports lovers, gardeners, car enthusiasts, festival goers, holiday shoppers, and hunters, for example. These sections create a special marketplace for targeted audiences.

 Q. My business is "too new" to advertise.
A. Competition is too fierce to rely on the possibility that customers will drive by and see your signage. Statistics show not only the value but also the urgency of advertising when you're new. More than half of new businesses go out of business within the first year. It is critical to give your new business every advantage by letting people know who you are and what you have to offer them.

 Q. I‘m doing pretty good, so I don't need to advertise.
A. Newspapers are the best way to get shoppers into your store. When people are pressed for time, they rely on newspapers to find the products they want and the best prices. Then, when they enter the store they are ready to buy.

 Q. I'm a small company. How can I afford to pay for advertising? I can't compete with large corporations' full-page ads. A. You should view advertising as an investment, not an expense. Even a small company can increase sales through strategic advertising. Run smaller campaigns that convey your company's unique product or service. Small ads, written clearly and simply and placed strategically, can be every bit as effective as large-space ads.

Q. No one reads the paper anymore.
A. No other advertising medium can consistently reach so many people
so often.

 Q. I have too much business.
A. Advertising is an investment in the future. Your competitors are trying to take business away from you. You must advertise to hold the business you now have. People switch their business from one store to another all the time. Advertise to keep old customers and make new ones. New potential customers are moving into the market all the time.
  
Net 30. A 2% service charge added to all 
balances outstanding 30 days after 
statement date.

Our Open and National rates are the same; 
$6.00 per column inch. We honor normal 
agency commissions. Volume discounts 
available on non-commissionable ads only.

Advertising Rate Policies

Rates may be raised on 30 days notice.

Special Services

Tearsheets will be provided, if requested, 
to all advertisers.

Advertising layout service available. 

Printing: stationery, envelopes, business 
cards, forms, pads, booklets, programs, etc. 

Free estimates.

Contract/Copy Regulations

We reserve the right to insert the word 
“advertisement” in all ads, especially “all-
copy” ads which may be mistaken for 
news articles.

Liability for errors in advertisements shall not 
exceed the cost of the space occupied by the 
error. 

We will provide a correction letter if we have 
failed to correct errors clearly marked by the 
advertiser on return proofs.

All advertising accepted is subjected to the 
approval of the publisher. We have the right
to revise or reject in whole or in part any 
advertisement.

Every effort will be made to meet a reason-
able position request. Failure to meet these 
requests will not constitute cause for 
refunds, adjustments, or rerun.

Representatives

American Newspaper Representatives
84 S. 6th St. #601
Minneapolis, MN 55402
1-800-341-7959     

Virginia Press Association
P.O. Box 85613
Richmond, VA 23285
1-804-798-2053

Mechanical Measurements

Printing method: Offset

Standard ROP sizes (6 column):

Size of printed area: 11.625 inches 
(wide) x 21 1/2 inches (deep)
Columns Inches Wide
1 1.833”
2 3.792”
3 5.75”
4 7.708”
5 9.667”
6 11.625” 
Tabloid Size (Special Sections)
Size of printed area: 9 3/4 inches 
(wide) x 11.625 inches (deep)